Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it requires a lot more technical knowledge than regular GTM and might introduce additional expenses, it can result in better precision and more trusted information
Pixel monitoring uses an item of code to sign up conversions on your website. It's easy to establish and much less vulnerable to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a much more safe and secure option that assists to bypass these limitations, as it's filled from your own domain and dealt with as first-party code, suggesting it's much less likely to be impacted by advertisement blockers or various other security steps. This supplies extra accurate data and a more total image of customer trips across channels.
Additionally, this kind of monitoring permits organizations to track conversions outside of the site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This adaptability offers marketing experts more ownership over the data they send out, and makes it less complicated to follow numerous information regulations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for illegal stars to control the system by changing the postback URL.
2. Much better control over information.
Server-side monitoring allows businesses to collect and improve information before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more educated marketing decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection interruptions and imprecise outcomes. Server-side tracking enables organizations to bypass these restrictions and provide precise, consistent information that is less susceptible to disturbance.
This type of monitoring likewise allows services to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is essential since brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason S2S is more trusted for companies looking for to adapt to these adjustments.
3. Less vulnerable to scams
Server-side monitoring allows organizations to control information payloads prior to it reaches 3rd party endpoints, improving safety and personal privacy. This is particularly important as different internet browsers and platforms significantly change exactly how they handle cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that took place outside of your web site.
In addition, server-side tracking allows you to capture individual information directly on your own web servers. This eliminates reliance on 3rd parties, which can be vulnerable to breaches and privacy offenses.
A server-side radar is a set of directions that informs your website's server what events to videotape. This information is then sent to analytics devices like Google Analytics and Facebook Organization. It's also utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate approach that makes use of a small piece of code on your web page to accumulate information from users.
4. Simpler to carry out
Server-side monitoring is an information collection process that happens on the site's very own web server, bypassing internet internet browser performance-based advertising limitations. This means that data gathered by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the range of data administration and provides companies extra control over transmission, making it usually more dependable. Consequently, it's less susceptible to data difficulties triggered by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This permits you to have even more exact information and assists make sure compliance with privacy policies such as GDPR. Furthermore, it likewise avoids the tracking restrictions imposed by internet browsers and advertisement blockers.